rice grains - food for thought

Friday, August 26, 2005

Asian Food Channel

The official launch of this channel will be 31st August 2005.
Muru will be going for it.
I hope everything falls into place.

Asian Food Channel

For the first time - a new taste for cable TV

By Ngiam Ying Lan, 12 August 2005
The Business Times

ONE of Singapore's favourite national pastimes is set to get a boost
with the launch of the Asian Food Channel (AFC) this September, the
first-ever 24-hour food cable channel to grace TV screens here. What
foodies can expect is a range of acquired and commissioned programmes
sourced from around the region, with a distinct focus on Asian
cuisine. Content will be divided into five main genres - Infotainment,
Current Affairs, Instructional, Variety and Reality - but this might
expand as it seeks future collaborations with regional production

AFC is co-founded by Hian Goh, 32, a former investment banker, and
Maria Brown, 35, a former producer with the British Broadcasting
Corporation (BBC). Mr Goh, who now helms AFC as its managing director,
attributes his newfound entrepreneurial status to two potent
ingredients - 'a passion for food' and 'my curiosity about the media
industry, especially TV'.

AFC will feature a mix of local classics - such as the erstwhile
Channel i's Makansutra and Channel U's Yummy King - as well as
programmes acquired from Malaysia, China, Korea, Japan, Australia,
Canada, the UK and the US. As to why local hits already seen on
free-to-air TV are in the cable channel's line-up, Ms Brown says: 'We
have included programmes that Singaporeans will enjoy watching again.
We are proud to be showing series like Yummy King because they are an
example of innovative Singaporean programming at its best. And don't
forget we will be showcasing these shows for the first time in places
such as Hong Kong.'

Audiences can also expect to sink their teeth into some of the
imported culinary delights: City of Taste, a Korean show fusing
traditional cooking methods with rare ingredients; Cook Like A Chef, a
39-episode Canadian series that showcases a variety of cooking tips
and tricks; and Apocalypse Cow, a two-part investigative story that
examines the history of the Mad Cow Disease. All programmes are in
their original language, with English or Chinese subtitles added when

In terms of monetary support, Mr Goh refuses to divulge figures,
saying: 'The investment is substantial. Obviously setting up a TV
channel is not a small endeavour, particularly if you want to create
something new and different. The investors in AFC know this and have a
long-term view about not only the business, but the industry and where
it is heading.'

Singapore's Media Development Authority will also provide support in
helping AFC to develop locally produced programmes and tap local media
talents. But ultimately, Mr Goh says, the channel allows him to
explore his love for food - a passion he expects the audience to
share. 'Anyone who is passionate about food will love this channel,'
he says.


  • The signing went smoothly. Curd Rice Productions will be officialy born on Monday,29th August 2005.

    Hey Reva, the blog idea is really cool. Don't worry too much about the funds for setting up our post production suite. I am sure we will find it or earn it somehow.

    In the meantime let's work on the concept for a 13 episode foody program. I had emailed to Devagi about the incorporation of Curd Rice.She is very happy for us and has ofered to sit in our meetings to develop a concept if we need her to. How very gracious of her.

    By Anonymous muru, at 12:43 AM  

  • I liked the concept of ur channel. I am from India the country of taste which has an unaccounted variety. I wish to add something to the channel variety by providing mouth watery taste and variety in food. Given an apportunity i ll send u receipe based programmes. If there is any such option i can look forward for plz intimate on my email stated below. jvmanisha@gmail.com

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